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ERA Real Estate has announced the launch of a new marketing campaign, “It’s time to move up,” to reinforce the ERA ® brand’s promise to both agents and consumers. The campaign leveraged findings from agents and consumer research and builds on the ERA ® brand’s 99% recommendation rating, underscoring the brand’s affiliated agents and companies’…

The post ERA Real Estate Launches ‘Move Up’ Campaign appeared first on RISMedia.

In the competitive landscape of real estate, your personal brand is your most valuable asset. It’s the foundation upon which you build your reputation, attract clients and differentiate yourself from the competition. Think of your brand as a house: a solid foundation, quality materials and careful design are essential for a structure that stands the…

The post The Hidden Dangers of a Weak Personal Brand appeared first on RISMedia.

Are real estate commissions falling? Every REALTOR® has been asking that since NAR’s rule changes mandating buyer agent agreements went into effect earlier this year. RISMedia’s 2024 Contract & Commission Study—surveying 1,300 agents and brokers—found that yes, commissions have fallen noticeably since NAR’s settlement. By how much varies, though, and of the four major U.S.…

The post Commission Rates Drop After Settlement—but by the Least in the Northeast appeared first on RISMedia.

Real Estate Standards Organization (RESO) has announced the results of the 2025 Board of Directors election for five open seats, director appointments and the board’s Executive Committee for the next year. “It is a pivotal year for organized real estate, and our membership responded by voting for steady guidance to lead the way,” said Rebecca…

The post RESO Announces 2025 Board of Directors Election Winners appeared first on RISMedia.

The South and Midwest led the way for the National Association of REALTORS®’ (NAR) forecasted “Housing Hotspots” in 2025, based on a number of different factors such as inventory, affordability and mortgage rates.  Among the hotspots listed in the South were Charlotte, North Carolina; Greenville, South Carolina; Knoxville, Tennessee; and San Antonio, Texas. This was…

The post NAR Forecasts Top 10 Hotspots for 2025, With South and Midwest Leading the Way appeared first on RISMedia.

Constellation Real Estate Group has announced the unification of its businesses—including Market Leader, Top Producer, Showcase IDX, Diverse Solutions, Zurple, Smartzip and Offrs—into a single organization under its existing brand, Constellation1.  “This strategic move will bring together a distinct suite of industry-leading products which allows us to deliver enhanced value to our customers and partners,”…

The post Constellation Real Estate Group Unifies Under One Brand, Appoints Brant Morwald as President appeared first on RISMedia.

Housing affordability worsened slightly in October, according to the latest National Association of REALTORS®’ (NAR) Housing Affordability Index, and the qualifying income to afford a median-priced home rose above $100,000 again after briefly dipping below that benchmark. After the index fell sharply during the summer as mortgage rates climbed above 7% and home prices continued…

The post Affordability Dips, With Qualifying Income Back Above $100,000 appeared first on RISMedia.